Publications, Talks & Research
Publications
This paper is a continuation of the award-winning paper- Can Chairs talk.
Published by Research World Big Data Edition (Nov/Dec 2018) and available from Wiley Online
Interdependence Day: Survey and social, working together to save the UK!
This paper examines what opinion polls and social media analytics revealed about the 2014 Scottish referendum for independence and how social media analysis can be applied to political systems in the future.
Paper presented at ESOMAR World Congress 2015 at Dublin Ireland. Also won WPP Atticus for Public Relations and Affairs 2016.
Six people, six lives, one hope: Listening to employees
To understand and gain insights into the phenomenon of job attrition, global research was carried out to understand what makes people happier in life, focusing primarily on their professional life, as employment is among the most important factors affecting overall happiness.
Presented at ESOMAR World Congress 2011. Won Best Paper in Below 30 category: Young Researcher of the year award.
This paper explains how data mining on new data sources can help PR departments learn from the past and take proactive measures.
Presented at ICCO Global Summit 2018 and published by ICCO
Organ Donation Scotland: #Take2Minutes — How social media made a difference to those waiting for a life-saving transplant
This article describes how Organ Donation Scotland created a targeted, social campaign to maintain healthy levels of registrations to the Organ Donor Register.
Preriit's project for Kantar TNS. Won MRS Best New Insights and Grand Prix 2016.
This paper explains how data mining using artificial intelligence (AI) helped gauge interest in Arper, an Italian furniture company, and competitor brands on digital platforms.
Won Best Paper 2017 at ESOMAR
World Congress and MRS Best
Social Media 2017 awards.
Unilever: Harnessing social media to transform conventional growth opportunity identification studies
This paper describes a research project for the European cooking business of Unilever, the food and FMCG manufacturer, which analysed social media data to identify opportunities to use social platforms to drive growth.
Preriit's project for Kantar TNS. Won MRS Best Social Media Research 2016.
Sensometrics: A Pragmatic Approach
The paper illustrates the approach through a case study in order to understand the sensory profile of the ideal product along with understanding of are there different consumer segments that seek to have a different sensory profile of the beverage.
Published for MRS India and won Best Paper — Analytics 2012.
Blink of an eye: Combining multiple big data sources, challenges and solutions
Provides learnings and simple solutions to several analytical and technical challenges faced by most mid-sized companies working in the insights and strategy sphere in the UK.
Presented and Published for ESOMAR
Big Data World 2017.
Lloyds Banking Group: Using innovative social media analytics techniques to understand the International Trade arena through the eyes of UK SMEs
This article details how Lloyds Banking Group, the UK bank, employed natural language processing to and social listening to assess usage and attitude in the B2B finance market, targeting small businesses.
Preriit's project for Kantar TNS. Nominated as Finalist for MRS Best Financial Research 2016.