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Consumers &

Citizens

Consumer Experience &
Consumption Analysis

We can help you:

  • understand how consumers act in their natural environment, what they like/dislike, thus allowing brands to create a better experience

  • get a comprehensive view of the consumer's usage and attitudes by uncovering their world outside of brand-created eco-system; helping brand discover new opportunities and reinvent themselves

  • uncover the influence of location, society, weather, ethnic nuances on consumption habits

  • map out consumer journeys while quantifying the relative impact of each step on the final purchase

Quatification of consumer opinio by location dervived using location analytics

Example: Quantification of consumer behaviors by locality

Consumer Segmentation

We can help a brand:

  • superimpose their survey-created customer segmentations on social and digital data; enabling them to size their segments in the digital sphere

  • track segment movements continuously; resulting in massive savings over time and allowing ongoing insights on evolving needs, delights and pains of segments

  • show strength of client brand vis-a-vis competition in different segments

  • uncover growth opportunities by each segment

  • help create segment-specific products and services

  • complement the above uses with micro message targeting strategies; such an exercise can help generate better ROI for segment-led digital marketing endeavours

Example: Superimposition of Survey created segments on digital channels

Preriit Souda has often spoken about superimposition of consumer constructs on social and digital data; from LTA (Language Technology Accelerate) 2015 and 2016 to ARF (Advertising Research Foundation) 2018. Using the interlinkage approach as proposed in his papers, a significant uplift (36% to be precise) in insights from existing data can be achieved while allowing for a quicker and cheaper tracking of consumer segments. 

If you want to know more, Connect with Us

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