Consumers &
Citizens
Consumer Experience &
Consumption Analysis
We can help you:
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understand how consumers act in their natural environment, what they like/dislike, thus allowing brands to create a better experience
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get a comprehensive view of the consumer's usage and attitudes by uncovering their world outside of brand-created eco-system; helping brand discover new opportunities and reinvent themselves
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uncover the influence of location, society, weather, ethnic nuances on consumption habits
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map out consumer journeys while quantifying the relative impact of each step on the final purchase
Example: Quantification of consumer behaviors by locality
Consumer Segmentation
We can help a brand:
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superimpose their survey-created customer segmentations on social and digital data; enabling them to size their segments in the digital sphere
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track segment movements continuously; resulting in massive savings over time and allowing ongoing insights on evolving needs, delights and pains of segments
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show strength of client brand vis-a-vis competition in different segments
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uncover growth opportunities by each segment
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help create segment-specific products and services
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complement the above uses with micro message targeting strategies; such an exercise can help generate better ROI for segment-led digital marketing endeavours
Example: Superimposition of Survey created segments on digital channels