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Drivers of Brand Strength derived by Artificial Intelligence

Example: Drivers of Brand Strength

Using a combination of new and traditional data sources analyzed using AI enabled data mining techniques, organizations can save in excess of 40% on research expenditure while being quicker by 3-6 months in strategy execution. 

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Brand &
Competition

Brand Strength

We can help brands:

  • understand its strengths and weaknesses

  • decipher differences between brand identity
    and perceived image

  • determine the impact of its products and communications

  • find avenues to improve brand health

  • build a better brand identity and targeting strategies (online and offline) by understanding drivers of success

Competition's Strength

We can help clients:

  • understand strength and weaknesses of competitor brand's identity

  • identify gaps in competitors' brand image

  • refresh the persona of your brand using learnings from the above

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