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Example: Drivers of Brand Strength
Using a combination of new and traditional data sources analyzed using AI enabled data mining techniques, organizations can save in excess of 40% on research expenditure while being quicker by 3-6 months in strategy execution.
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Brand &
Competition
Brand Strength
We can help brands:
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understand its strengths and weaknesses
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decipher differences between brand identity
and perceived image -
determine the impact of its products and communications
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find avenues to improve brand health
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build a better brand identity and targeting strategies (online and offline) by understanding drivers of success
Competition's Strength
We can help clients:
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understand strength and weaknesses of competitor brand's identity
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identify gaps in competitors' brand image
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refresh the persona of your brand using learnings from the above
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