Example: Impact of Adjoining Categories
Category &
Innovation
Category Understanding
We can help a brand:
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get a complete view of their brand strength, product use and related perceptions, communication effectiveness while providing the same for competition and understanding consumer attitudes outside the brand-led ecosystem
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understand the health of a category, impact of branding in the category and influence of adjoining categories
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induce behavior change and much more
Trend Detection & Product Ideation
We can help a brand:
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detect the prevalence of trends, track their growth, and dissect underlying reasons; differentiate between a trend and a fad
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not only understand underlying opportunities but also danger zones to avoid
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cluster opportunities emerging out of a trend and help ideate different products and services suited for different potential customer segments
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understand effects of trend on behaviors
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uncover competition's ventures into trend exploitation enabling a proactive counter move strategy
Example: Innovation Map for Future R&D